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Proximity is the number one Google Local ranking factor when a search is performed by someone looking for a business "near me". Did you know that 86% of people look up the location of a business on Google Maps? If you are using long tail keywords (4 words or more) you may want to add 'near me' to those same phrases. Why? “Near me” searched have grown over 500% in mobile searches and it is becoming a significant segment of Google’s search algorithums.
For any local business wanting to improve their search rankings needs to be on Google Maps and learning how to optimize for Google,'near me' searches is critical for new customer acquisition, like "search engine optimization companies near me". Another variation of the "near me" tactic is to add your city name to the end of your keywords. And, if you draw customers from a large geographic area you can add zips codes like "Youtube video marketing company in Fort Lauderdale, FL 33307".
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